CoinDesk is reporting that Instagram is piloting NFT integration for users to showcase their NFT art.
I don’t find NFTs as art interesting. And that’s not to say anything negative. It’s simply my personal interest. I’ve always been interested in integration and the business application of technology. I’m an observer and a storyteller.
With that in mind, notice the one key point that CoinDesk felt was most important to mention about this scoop (as of the time of this post, Instagram hasn’t yet made an official announcement):
Meta’s Instagram to Support NFTs From Ethereum, Polygon, Solana, Flow
They’re highlighting the fact that Instagram’s NFT pilot will be multichain.
Community is Key
Why might this be the key point?
Web3 is about community. Notice how the language around Web3 is emerging. DOAs are governed communities. Discord communities spring up around new projects. Community. Community. Community.
It’s not about bringing people to your platform; it’s about taking your platform to your community participating natively.
This is a smart move by Instagram. They know it’s not about bringing NFTs to Instagram, but bringing Instagram to NFT communities.
And those communities exist on a variety of chains.
You know who else is making smart moves in this space?
BCware NFT App for Shopify
We’ve been working with Shopify to launch the BCware NFT App, a multichain app to enable merchants to meet their communities in their native environments.
Our app enables e-commerce innovation around NFT sales and bundling with physical products. This is a starting point for merchants to explore NFT Gated Commerce.
You know what else is nice to see?
Instagram has chosen the same chains that we chose for our Shopify App: Ethereum, Polygon, Solana, and Flow.
In our app merchants can list an NFT independent of chain. The NFT is minted after purchase, and at that point in time the buyer can choose the chain they prefer.
This is just a demonstration of the importance of multichain using NFT commerce to make the point. Many different business cases need the flexility to abstract away blockchain complexity from solution development.
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